British indie record label Lojinx

Mike Viola - Acousto De Perfecto

07/10/10

When we talked about making a video for the title track from “Wreck Your Wheels" Kim and I both agreed that there was little point in making a regulation performance video. I can’t remember wether it was Kim or myself that came up with the concept, but we both agreed that Farrah’s "Swings & Roundabouts" had been a success and that perhaps we could try a similar fan-enabled concept. With a nod to D.A.Pennebakers footage of Dylans "Subterranean Homesick Blues” (from “Dont Look Back”), we struck upon the idea of asking fans to take a photo of themselves with a word from the song. One photo for each word of the lyric. Taking the idea further we agreed that Kim had to be in the video but we could avoid the fakery of lip syncing all together by only having Kim in the video when she wasn’t singing. Genius! (even if i do say so myself).

The footage of Kim was shot on digital SLR (stop-motion) in London’s China town, South Bank and Bedford Square.

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