British indie record label Lojinx

Mike Viola - Acousto De Perfecto

05/09/13

They Might Be Giants new video for “You’re On Fire”, directed by Hoku Uchiyama and Adam Bolt and featuring vegetable puppetry (not animation!). NPR:

The video is filled with dancing vegetables, singing ground beef, air-guitar-playing broccoli and trumpeting carrots. I assumed these were animated vegetables, but director Hoku Uchiyama surprised me with this factoid: “One thing we’re proud of is that the food you see isn’t animated; it’s puppetry. The vegetables are actual produce from the grocery store that we rigged up to be puppeted on set. The wires were removed in post.”

John Flansburgh says he was attracted to Uchiyama’s work after seeing a music video the director had created for Amanda Palmer: “I saw the video Hoku did for the ‘Evelyn Evelyn’ video a couple of years back. I loved the way he integrated live action and special effects. It took until now for the stars to align, but we finally got to get this project going. The video triangulates off the lyric of the song in an unlikely and super-fun way, instead of that ‘shrinking world’ feeling you get from so many videos. It adds its own mystery.”

  1. malletspace reblogged this from destroythepast
  2. kawaii-hipster-shota reblogged this from destroythepast
  3. foreign-sands reblogged this from flansjohnburgh
  4. destroythepast reblogged this from lojinx and added:
    wait so you’re saying that john flansburgh listens to amanda palmer? be still my beating heart. that is fucking amazing...
  5. assholesarecoolnow reblogged this from flansjohnburgh
  6. oracleoftwilight reblogged this from theantigovernor
  7. flansjohnburgh reblogged this from theantigovernor
  8. hollenius reblogged this from kittysneezes and added:
    oh look, a literal Meat Puppet
  9. mr-craig reblogged this from kittysneezes and added:
    My favourite song on Nanobots, and now my favourite TMBG video for ages. Nice.
  10. kittysneezes reblogged this from theantigovernor and added:
    ….oh, well, shit. I take that back about the veggies.
  11. flansyflans reblogged this from theantigovernor
  12. theantigovernor reblogged this from lojinx and added:
    this is amazing
  13. lojinx posted this